We were approached by the Austrian clinic - to develop a visual identity for. The customer wanted to lay in the logo of the clinic certain characters. - Spider and eyes. However, he said that he likes the Masonic symbolism. Besides the characters should not be directly visible.
One of the first sketches.
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/917a14818c8392b5a50e6639_rw_1920.jpg?h=cc16b90b9ee610a8569a56a548b513ed)
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/89673837fbd027c6aaea0637_rw_1920.jpg?h=bac1d63a2496a41288a49db6be2b1eb0)
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/5552d632f8ce8ec0abd9500c_rw_1920.jpg?h=c939c7641392ac218235120e99618da8)
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/a66a0bbe5ac082eedc4fd9fe_rw_1920.jpg?h=e24418e77463f64dbaad216fbcfe750a)
When we decided on the main form - we have continued to develop the theme.
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/6607ec44c2b51035dccb24b1_rw_1920.jpg?h=1cea7be93b7a2b9cf096df0903654af3)
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/487e5139e0e4c8da0a98bb4d_rw_1920.jpg?h=42d88dd0b48fedacafe7115331792af5)
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/1731b649af968bdeccbcca86_rw_1920.jpg?h=26fefa2ecaf58e884f327a44b9075633)
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/b1526385b56eeffb5d612c72_rw_1920.jpg?h=9ebce3910eaa621bed7947804e389578)
And finally, the final version of the logo.
![](https://cdn.myportfolio.com/ba4fface9e549af687b56b9ef6135d61/6a55b75d0f9e2d6230adcb6a_rw_1920.jpg?h=49720f271d06b3dd600fb0667064fdbe)